{"id":1073,"date":"2025-11-07T16:50:43","date_gmt":"2025-11-07T16:50:43","guid":{"rendered":"https:\/\/malmousqueltd.com\/?page_id=1073"},"modified":"2026-01-15T15:13:36","modified_gmt":"2026-01-15T15:13:36","slug":"the-play-lab","status":"publish","type":"page","link":"https:\/\/malmousqueltd.com\/fr_fr\/the-play-lab\/","title":{"rendered":"The Play Lab"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1073\" class=\"elementor elementor-1073\">\n\t\t\t\t<div class=\"elementor-element elementor-element-215ee0eb e-con-full e-flex e-con e-parent\" data-id=\"215ee0eb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13e5bcd5 e-flex e-con-boxed e-con e-parent\" data-id=\"13e5bcd5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3be7e5cb e-con-full e-flex e-con e-child\" data-id=\"3be7e5cb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c103497 elementor-widget elementor-widget-text-editor\" data-id=\"3c103497\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span style=\"color: #52a78d;\">The Play Lab\n<\/span>Le projet\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a032d96 e-con-full e-flex e-con e-child\" data-id=\"6a032d96\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3a8157 elementor-widget elementor-widget-text-editor\" data-id=\"4e3a8157\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Services :\u00a0<\/strong><\/p><p class=\"p1\">Analyse et optimisation du parcours client au sein du playspace<\/p><p class=\"p1\">Implantation d\u2019un corner de vente<\/p><p class=\"p1\">S\u00e9lection des marques<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17060619 e-flex e-con-boxed e-con e-parent\" data-id=\"17060619\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-107ca13e elementor-widget elementor-widget-text-editor\" data-id=\"107ca13e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>New York &#8211; Playspace<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-516350b elementor-widget elementor-widget-text-editor\" data-id=\"516350b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p2\">The Play Lab r\u00e9unit plusieurs zones de jeu pens\u00e9es pour stimuler le mouvement, la cr\u00e9ativit\u00e9, l\u2019imagination et la r\u00e9solution de probl\u00e8mes, offrant aux enfants une exp\u00e9rience d\u2019apprentissage riche et compl\u00e8te \u00e0 travers le jeu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a800db8 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a800db8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Notre objectif \u00e9tait d\u2019\u00e9lever l\u2019exp\u00e9rience du playspace, d\u2019introduire un corner retail d\u00e9di\u00e9 pour soutenir la croissance du chiffre d\u2019affaires, et de poser des bases solides pour un succ\u00e8s op\u00e9rationnel durable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36541f6 e-con-full e-flex e-con e-child\" data-id=\"36541f6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adac1e4 elementor-widget elementor-widget-counter\" data-id=\"adac1e4\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Nouveau point de vente<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"1\" data-from-value=\"1\">1<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccb1a54 elementor-widget elementor-widget-counter\" data-id=\"ccb1a54\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Nouvelles marques<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"3\" data-from-value=\"3\" data-delimiter=\",\">3<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2565dcf0 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"2565dcf0\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4497a784 e-con-full e-flex e-con e-child\" data-id=\"4497a784\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a606cc0 elementor-widget elementor-widget-image\" data-id=\"6a606cc0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"850\" height=\"1024\" src=\"https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-07-at-10.52.49-850x1024.png\" class=\"attachment-large size-large wp-image-1077\" alt=\"\" srcset=\"https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-07-at-10.52.49-850x1024.png 850w, https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-07-at-10.52.49-249x300.png 249w, https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-07-at-10.52.49-768x925.png 768w, https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-07-at-10.52.49-1275x1536.png 1275w, https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-07-at-10.52.49.png 1474w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27d858f8 e-con-full e-flex e-con e-child\" data-id=\"27d858f8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-473522c0 elementor-widget elementor-widget-image\" data-id=\"473522c0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"774\" src=\"https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-07-at-10.50.24-1024x774.png\" class=\"attachment-large size-large wp-image-1079\" alt=\"\" srcset=\"https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-07-at-10.50.24-1024x774.png 1024w, https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-07-at-10.50.24-300x227.png 300w, https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-07-at-10.50.24-768x581.png 768w, https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-07-at-10.50.24-1536x1161.png 1536w, https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-07-at-10.50.24.png 1698w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb57e9 elementor-widget elementor-widget-image\" data-id=\"7bb57e9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"675\" src=\"https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-07-at-10.57.05-1024x675.png\" class=\"attachment-large size-large wp-image-1145\" alt=\"\" srcset=\"https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-07-at-10.57.05-1024x675.png 1024w, https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-07-at-10.57.05-300x198.png 300w, https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-07-at-10.57.05-768x506.png 768w, https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-07-at-10.57.05-1536x1012.png 1536w, https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-07-at-10.57.05-2048x1349.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97f7fab e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"97f7fab\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-32302a5 e-con-full e-flex e-con e-child\" data-id=\"32302a5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e75148f elementor-widget elementor-widget-image\" data-id=\"e75148f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/12\/PHOTO-3-mur-du-playlab-en-projet-1024x768.jpeg\" class=\"attachment-large size-large wp-image-1620\" alt=\"\" srcset=\"https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/12\/PHOTO-3-mur-du-playlab-en-projet-1024x768.jpeg 1024w, https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/12\/PHOTO-3-mur-du-playlab-en-projet-300x225.jpeg 300w, https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/12\/PHOTO-3-mur-du-playlab-en-projet-768x576.jpeg 768w, https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/12\/PHOTO-3-mur-du-playlab-en-projet-1536x1152.jpeg 1536w, https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/12\/PHOTO-3-mur-du-playlab-en-projet-2048x1536.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ca7c2d e-con-full e-flex e-con e-child\" data-id=\"0ca7c2d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b24156b elementor-widget elementor-widget-image\" data-id=\"b24156b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"845\" src=\"https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/12\/PHOTO-4-mise-en-place-du-projet-1024x845.jpg\" class=\"attachment-large size-large wp-image-1622\" alt=\"\" srcset=\"https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/12\/PHOTO-4-mise-en-place-du-projet-1024x845.jpg 1024w, https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/12\/PHOTO-4-mise-en-place-du-projet-300x248.jpg 300w, https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/12\/PHOTO-4-mise-en-place-du-projet-768x634.jpg 768w, https:\/\/malmousqueltd.com\/wp-content\/uploads\/2025\/12\/PHOTO-4-mise-en-place-du-projet.jpg 1532w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15db7f2 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"15db7f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de31174 elementor-widget elementor-widget-text-editor\" data-id=\"de31174\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"187\" data-end=\"305\">J\u2019ai choisi de structurer ce projet en deux phases <strong data-start=\"236\" data-end=\"273\">am\u00e9nagement et optimisation de l\u2019espace et mise en place de l\u2019offre produits.<\/strong> and <strong data-start=\"278\" data-end=\"304\">Product Implementation<\/strong>.<\/p><p data-start=\"307\" data-end=\"733\">Lors de la premi\u00e8re phase, je me suis concentr\u00e9e sur la transformation du lieu afin de cr\u00e9er une exp\u00e9rience client fluide et engageante. J\u2019ai repens\u00e9 l\u2019espace d\u2019accueil, am\u00e9lior\u00e9 la circulation des visiteurs et optimis\u00e9 les zones de restauration et de stockage pour soutenir des op\u00e9rations quotidiennes plus efficaces et renforcer l\u2019atmosph\u00e8re globale. J\u2019ai \u00e9galement introduit un corner retail soigneusement con\u00e7u pour enrichir le parcours client tout en g\u00e9n\u00e9rant une nouvelle source de revenus.<\/p><p data-start=\"735\" data-end=\"1018\">La seconde phase a consist\u00e9 \u00e0 d\u00e9ployer la strat\u00e9gie retail. J\u2019ai s\u00e9lectionn\u00e9 les produits les plus pertinents dans le respect du budget d\u00e9fini, pilot\u00e9 les achats et les commandes, et \u00e9labor\u00e9 une strat\u00e9gie de prix visant \u00e0 maximiser les ventes tout en renfor\u00e7ant l\u2019identit\u00e9 et le positionnement du lieu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-484638b e-con-full e-flex e-con e-child\" data-id=\"484638b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6105abd elementor-widget elementor-widget-text-editor\" data-id=\"6105abd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Curieux de savoir comment je peux accompagner votre entreprise ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2002a1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d2002a1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:celine@malmousqueltd.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-moi<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The Play Lab The project. Services :\u00a0 Review the customer path\/route of the playspace Implant a sales corner Select brands New York &#8211; Playspace The Play Lab brings together a variety of play zones designed to stimulate movement, creativity, imagination, and problem-solving, offering children a rich, well-rounded learning experience through play. We aimed to elevate [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1073","page","type-page","status-publish","hentry"],"blocksy_meta":{"has_hero_section":"disabled","styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/malmousqueltd.com\/fr_fr\/wp-json\/wp\/v2\/pages\/1073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malmousqueltd.com\/fr_fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/malmousqueltd.com\/fr_fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/malmousqueltd.com\/fr_fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malmousqueltd.com\/fr_fr\/wp-json\/wp\/v2\/comments?post=1073"}],"version-history":[{"count":172,"href":"https:\/\/malmousqueltd.com\/fr_fr\/wp-json\/wp\/v2\/pages\/1073\/revisions"}],"predecessor-version":[{"id":2583,"href":"https:\/\/malmousqueltd.com\/fr_fr\/wp-json\/wp\/v2\/pages\/1073\/revisions\/2583"}],"wp:attachment":[{"href":"https:\/\/malmousqueltd.com\/fr_fr\/wp-json\/wp\/v2\/media?parent=1073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}