TroiZenfantS
The project.
Services :
Definition and development of flagship concept in Asia
Setting up and development of the entire business (from business plan to execution)
Establishment of business plan and monitoring of performance indicators related to actual and forecast numbers
Establishment of strong relationships and negotiation with partners (suppliers, financiers)
Open a Flagship Store in Asia
Development of brand’s identity and marketing mix
Exclusive distributor in Hong Kong, Singapore and Japan
Open a Corner shop at Takashimaya Singapore
Hong Kong – Singapore – Japan – Kid’s wear
TroiZenfantS is a brand of children’s clothing created by two friends that are passionate about fashion. TroiZenfantS offers a collection of baby fashion and kids fashion that is always current.
I launched a luxury children’s fashion flagship in Hong Kong, introducing a leading European brand to the Asian market. The boutique quickly became a trusted destination and achieved an annual turnover of HK$2 millions.
I expanded distribution to Hong Kong, Singapore and Japan, building selective partnerships and securing a solid regional presence.
I oversaw the project end to end: market research, budgeting, operations and team management. I developed the full marketing ecosystem, including e-commerce, digital campaigns, printed materials and media relations.
This project reflects a focused approach to brand positioning, careful execution and a commitment to delivering a refined customer experience.
Curious how I could support your business?