Just Peachy
The project.
Services :
Accounting (Xero) and financial structuring
Marketing
Wholesale Marketing
Hong Kong – New York – Cloth’s diapers for babies & kid’s underwear
Just Peachy is the world’s first fully absorbent diaper that works both as a pull-up and a snap-off. Designed to grow with little ones from newborn days all the way to potty training, it makes changing faster, easier, and way less messy.
A year later, Just Peachy launch kid’ underwear in organic modal Tencel for skin sensitivity.
Building on the momentum of Petit Tippi, V. the founder, created a breakthrough cloth diaper brand and we made it happen. We refined every detail of the product, validating it through real-life testing with families (including my own) to ensure comfort, performance, and innovation parents can trust.
Partnering with a web designer, we developed a modern brand identity and launched a conversion-focused website that clearly communicated our unique value.
Our distribution strategy centered on securing placement in Hong Kong, expanding across key Asian markets, and successfully entering the American market. In the US, we implemented a centrally located PLC, strengthened our presence across major wholesale platforms, and partnered with an established American distributor.
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